Google gives a wide-variety of free instruments to assist bloggers and site owners to enhance their website’s web optimization, enhance productiveness, earn cash, and extra. On this article, we'll present you a few of the greatest free Google instruments that each WordPress blogger to make use of.
1.Google Analytics
Google Analytics is most complete analytics device for web site homeowners and bloggers. It tells you the way your guests discovered your website, what they checked out, and the way they interacted along with your web site.
All this data helps you intend and execute a content material technique that addresses the necessity of your viewers on the similar time serving to you obtain your enterprise targets.
Comply with the directions in our newbie’s information on how to install Google Analytics in WordPress.
2. Google Search Console (Webmaster Tools)
Need to understand how Google sees your web site? Begin utilizing Google Search Console (previously Webmaster Instruments). It's a complete set of instruments that you need to use to enhance your search rankings.
It may show you how to discover out which key phrases out of your website are rating increased, which key phrases are clicked extra typically, and extra.
You possibly can submit XML sitemap to Google which is able to assist Google uncover and crawl your website higher.
Most significantly, Google will notify you when there are issues crawling or indexing content material out of your website. Google can even present you errors and warnings with ideas on resolve them.
This immense wealth of knowledge is a must have for all bloggers. See our information on add your WordPress site to Google webmaster tools.
3. Google Custom Search
The default WordPress search is nearly ineffective. With a lot content material in your weblog, it's worthwhile to give customers a correct device to look your website.
You've gotten two choices. You possibly can both use a premium WordPress search plugin, like SearchWP, or you'll be able to add Google’s customized search to your WordPress website.
Including Google’s customized search is simple, and you may design it to completely mix in to your web site. See our tutorial on how to add Google search in a WordPress site for step-by-step directions.
4. Google Tag Manager
Most profitable bloggers use a number of analytics solutions and monitoring instruments to enhance their websites.
These instruments require you so as to add customized code to your WordPress website. Every of those customized code snippets mainly masses an exterior script and it’s a ache to handle all of them.
Google Tag Supervisor solves this drawback by permitting you to handle all of your exterior monitoring codes from one dashboard. You'll solely want so as to add one Google tag supervisor snippet to your website after which you'll be able to handle the remaining from tag supervisor dashboard.
For extra clarification and directions see our tutorial on how to install and setup Google Tag Manager in WordPress.
5. PageSpeed Insights
Velocity is likely one of the most essential think about consumer expertise and web optimization. Pagespeed Insights helps you learn the way your web site ranks when it comes to pace, and what you are able to do to enhance it.
It reveals you outcomes for each desktop and cellular. Breaking them into totally different sections. Every part will present you the way totally different assets and practices are slowing down your web site.
You need to use one of many caching plugins like W3 Total Cache or WP Super Cache, and install MaxCDN to spice up your website.
See our case-study on how we improved List25’s performance by 256%.
6. Google Mobile Friendly Test Tool
A large number of search visitors originates from cellular gadgets. Google is actively making an attempt to enhance the cellular consumer expertise. Which means cellular pleasant websites shall be prominently displayed in cellular search.
Cell Pleasant device means that you can take a look at your website for cellular readiness. WordPress website homeowners can simply make their web sites cellular pleasant through the use of a responsive WordPress theme. If you do not need to alter your website’s theme then you'll be able to make your WordPress site mobile friendly with WPtouch Pro.
7. Google AdWords Keyword Planner
Need to know what customers are trying to find? Google Adwords gives the insights into searches for advertisers with the key phrase planner device.
Utilizing this device, you'll be able to generate a listing of key phrases associated to your weblog and see which key phrases are extra typically searched.
Key phrase planner device may also show you how to generate new weblog put up concepts, plan content material technique, and even run your individual promoting campaigns utilizing Google Adwords.
8. Google Insights + Trends
Google Insights gives instruments to offer you insights into search. You need to use Google Tendencies, Google Correlate, and Google client surveys to get the information you want.
Merely enter a search time period and see the way it tendencies over time. You possibly can evaluate totally different key phrases to see how consumer curiosity developed or vanished on these matters. You possibly can even deal with a geographic area to slim it down.
9. Google My Business
Google My Enterprise means that you can simply add details about your enterprise in Google. It can assist Google show your enterprise data when a consumer searches for it. Google can even show your enterprise throughout totally different Google merchandise like Google Maps, Google Locations, areas, and many others.
In the event you present companies or run an retailer, then Google my enterprise is one thing you can not miss. It won't solely enhance your model’s visibility in search, it'll additionally deliver you a lot potential leads and clients.
10. Google Docs, Sheets, Slides, Form, Calendar, Gmail
Google additionally gives a variety of productiveness apps for each desktop and cellular customers. These apps embody Google Docs, Sheets, Slides, Varieties, Drawings, and many others.
The primary benefit of utilizing Google’s productiveness apps is the simple sharing on the internet with full privateness management, limitless revisions, inline feedback, actual time collaboration, without having to hit the save button.
You may as well get Google Apps for Work and get all these apps to work with your individual branded electronic mail accounts, consumer management, and built-in apps to your personal group.
You may as well embed these paperwork inside your WordPress weblog posts. See our tutorial on embed PDF, spreadsheets, and other documents in WordPress.
11. Google Drive
All of your Google Docs information are saved in your Google Drive. Every Google account comes with 16GB of free on-line storage. You need to use this storage to avoid wasting any information you need and share them throughout all of your gadgets.
You possibly can join Google Drive to your WordPress media library for simple file sharing. Google drive can also be a really perfect place to retailer your WordPress backups.
12. Google Photos
Google Photographs gives free limitless storage to your images. In the event you determine to avoid wasting your images in authentic high quality, then it'll use your Google Drive storage. For simply $1.99 per 30 days, you should purchase 100 GB storage.
What this implies is that you'll by no means must delete any picture. All of your images shall be routinely uploaded to the cloud. You possibly can simply share these images or obtain them. You need to use the identical Google account from all of your gadgets.
13. Google Maps
Google Maps is the best solution to embed interactive maps wherever on the internet. There are some nice Google Maps plugins for WordPress which let you create lovely maps and embed them in your WordPress website.
There are numerous issues you are able to do with Google Maps in WordPress. In the event you run a journey weblog, then you'll be able to add interactive travel maps in WordPress with factors of curiosity markers.
14. Google Alerts
Need to get immediately notified once you or your model title is talked about on the internet? Create a Google Alert to your model title or key phrases and get immediate electronic mail notifications after they seem on the internet.
Google Alerts is a vital device to make use of for constructing a robust model picture. You'll in all probability get a number of ineffective alerts from content material aggregators, however often you're going to get alerts that you might not afford to overlook.
15. Google Keep
One of the simplest ways to maintain your weblog put up concepts organized is to jot them down in notes. Google Hold means that you can rapidly save your notes, lists, audio notes, footage, and drawings. It can sync up on all of your gadgets, and you need to use it with the identical Google account that you simply use for electronic mail, images, docs, and every little thing.
16. Google Fonts
Typography performs a vital function in design and usefulness. Google Fonts is the perfect place to search for free fonts that you need to use in your initiatives.
Google Fonts not solely means that you can obtain and use these fonts, you can even embed them to your web sites and serve them immediately from Google’s servers. See our information on add Google fonts in WordPress themes for extra particulars.
17. Google Hangouts
Google Hangouts supply voice and video calls, messaging, and group calls. Good for convention calls along with your colleagues and authors, working a webinar, or simply having informal dialog with family and friends.
Utilizing Hangouts on Air, you'll be able to broadcast dwell conversations to the world. See our tutorials on add a live Google hangout session in WordPress and add a Google hangouts countdown in WordPress.
18. YouTube
YouTube is not only a video internet hosting service, it's also the second hottest search engine on the internet. Thousands and thousands of customers are searching for video content material on YouTube on a regular basis.
Video is much more participating type of content material than textual content. We inform our customers not to upload their videos in WordPress, as a substitute we suggest them to host it on YouTube.
See our information on how to easily embed videos in WordPress.
There are additionally nice YouTube plugins for WordPress obtainable for WordPress which may rework your weblog into an addictive video website.
19. Google Adsense
Google Adsense connects bloggers with advertisers. It's the simplest way for bloggers to make fast promoting income. Google matches your website with the related advertisers and handles the show of adverts.
There are some nice WordPress plugins for ad management, which let you simply handle and show Google adverts in your web site. Mix Google Adsense along with your different income producing packages and you may simply construct a high incomes weblog in your area of interest.
See our information on how to properly add Google Adsense in WordPress.
Bonus Instruments
There are various extra Google instruments which might be free and may be immensely useful along with your WordPress weblog. A few of them are:
Google is usually launching new instruments and companies and plenty of of them can be found without cost or at a really aggressive value.
We hope this text helped you discover some new free Google instruments that each WordPress bloggers ought to use. You might also wish to see our record of 40 useful tools to manage and grow your WordPress blog.
In the event you preferred this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You may as well discover us on Twitter and Facebook.
